Privacy Policy

The disclosures in this section describe what you agree to when you check the SMS consent box on the join form.

• How to opt in. Submit the form at joincharacterstudio.com with the required consent checkbox checked. This is the sole opt-in method — we do not enroll phone numbers from any other source, and we do not import phone numbers from third-party lists.
• What you receive. A welcome text immediately on enrollment, followed by program check-ins on days 1, 2, 3, 7, and 10. Maximum six (6) messages per enrollment over ten (10) days. After day 10, no further program SMS is sent unless you re-enroll.
• Message and data rates may apply. Your mobile carrier may charge you for sending or receiving SMS messages depending on your plan. Contact your carrier with questions about charges.
• How to opt out. Reply STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, or REVOKE to any program text message. You will receive a single carrier-mandated confirmation, and then no further program texts.
• How to get help. Reply HELP or INFO to any program SMS, or email ops.characterstudio@cantina.ai.
• Carrier disclaimer. Wireless carriers (including AT&T, T-Mobile, Verizon, US Cellular, Rogers, Bell, Telus, and others) are not liable for delayed or undelivered messages.
• No sharing of mobile opt-in data. We do not sell, rent, share, or transfer your mobile phone number, your SMS opt-in consent record, or your text-message activity to any third party or affiliate for marketing or promotional purposes — including advertising platforms, affiliate partners, and third-party data brokers. SMS opt-in consent is never shared with any third party for any reason.

When you submit the join form, we collect:

• Phone number — used as a unique identifier, to send program text messages (when you opt in), and for TCPA-compliant record-keeping.
• Email address — used to deliver program emails and coordinate your participation.
• Consent record — a timestamp and IP address captured at the moment you check the consent box, used as an audit record of your opt-in.
• Attribution data — marketing source parameters (UTM source, campaign, referrer, tracking link ID, landing path) included in the URL when you arrive at our site, used to understand which recruitment channels bring creators to the program.
• Program activity — email delivery, open, and click events tracked through our email service provider; SMS delivery status events tracked through our SMS service provider.

• Send the welcome message and program lifecycle communications (up to six messages over ten days from enrollment).
• Route you to the Cantina app so you can begin creating and participating in the program.
• Measure which recruitment channels and campaigns are producing active creators, so we can improve the program.
• Respond to your questions if you reply to our messages.
• Maintain records required by applicable laws including the Telephone Consumer Protection Act (TCPA), CAN-SPAM, and Canada's Anti-Spam Legislation (CASL).

We do not sell, rent, or trade your information. We do not share your contact details with third parties for their own marketing purposes. Mobile phone numbers and SMS opt-in consent are never shared with third parties or affiliates for any reason.

We share information only with service providers who help us operate the program, and only to the extent they need to perform their function:

• Cantina — the platform where creators make videos. We match your phone and email with a Cantina account so you can access the program.
• Resend — email delivery provider.
• Twilio — SMS delivery provider.
• NeverBounce — email-address validation at form submit.
• Convex — backend database and functions.
• Vercel — web hosting.
• Reddit and TikTok (if you arrived via their ad networks) — conversion signals sent back to these networks via standard pixels so we can optimize our ads. No personally identifying data is sent to them.

• Email — every email includes an unsubscribe link. Gmail and Apple Mail also render a native "Unsubscribe" prompt at the top of our messages.
• SMS — reply STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT to any of our messages. You will receive one confirmation message, and then no further program texts.
• Reply HELP to any SMS for program and support information.
• Access or delete — email ops.characterstudio@cantina.ai to request a copy of the information we have about you, or to have it deleted. We respond within 30 days.

We retain your information for as long as you are enrolled in the program. If you opt out, we retain a minimal record of your opt-out (phone number and timestamp) indefinitely so we can honor your preference and avoid re-contacting you. Attribution and program analytics are retained in aggregate form.

Message and data rates may apply to SMS sent to or received from our program, depending on your mobile carrier and plan. Contact your carrier if you have questions about charges.

We use industry-standard practices to protect your information in transit and at rest, including TLS encryption for all API traffic and access controls on our backend database. No system is perfect; we work to address issues promptly when identified.

The program is currently available only to residents of the United States and Canada. By joining, you confirm that you are located in one of these countries and that you are at least 18 years old.

We may update this Privacy Policy as the program evolves. The "Last updated" date at the top of this page reflects the most recent version. Material changes will be communicated through the program's email list.

The Cantina Character Studio creator program is operated by Cantina, Inc. SMS and email messaging for the program is sent by Virtue Marketing Group as the registered sender on behalf of Cantina, Inc.

Questions about this policy, the program, or your information?

ops.characterstudio@cantina.ai